Step 9 · Brand
Brand Guide
$49 / ₩66,000
- Requires a paid Claude account
- Works well with Canva
A skill for Claude that uses your Intake Form and offer/pricing strategy to build a brand guide and templates suited to your medium and personality. There is no non-AI version.
What's included
- Essence summary: one page on who you are and what makes you special, guiding the rest of the guide
- A simple vector logo, or upload your own
- Vector logo files for different uses (with your own logo, it helps you create a simple alternative that can be vectorized for favicons and small sizes)
- A 5-color palette (2 primary, 1 pop, 2 variations or stand-outs)
- Typography
- Logo, typography and color usage rules
- Brand voice: 3–5 words describing how you sound, say/don't-say rules, level of formality
- Imagery style: product photos, lighting, backgrounds, filters, illustrations, graphics and textures to use and avoid
- 3–5 reusable graphic elements (patterns, shapes, icons, borders) for digital and physical templates
- A profile kit (profile photo crop, banners, favicon, cover image crop) for 2 formats that work across most platforms
Requirements
- Requires a paid Claude account
How AI is used
This is an entirely AI-driven tool. We recommend AI here to save artists time and decision fatigue, as part of returning economic power to independent artists by reducing the friction of running a business. The difference between Launch Studio and DIY: DIY gets only the AI, while Launch Studio clients also have a human brand development strategist guiding the process and adding their own experience and recommendations.